PPC Health Check

Account Structure

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We will review your account structure to make sure it’s set up for success. Our team will analyse your top-performing campaigns and keywords to ensure they’re getting maximum exposure.

We’ll also review impression share metrics to identify opportunities to boost clicks and conversions, helping you get the most out of your PPC efforts.

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Bid Strategies

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Our health check will assess your current bid strategies and identify the most effective approach for each campaign. We’ll analyze historical performance to determine how different bid strategies have worked over time, ensuring your campaigns are set up for long-term success.

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Keyword Relevancy

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Search term reports will be analysed to identify negative keywords to apply at campaign and ad group level. This will improve the quality of clicks and maximise the efficiency of your budget.

This analysis will also identify converting search terms that should be added as keywords to your account.

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Ad Quality

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We will review your ad copy to ensure it aligns with relevant keywords and best practices. Our team will offer recommendations for crafting engaging copy that emphasises your business’s key strengths. Additionally, we’ll identify any ad extensions that may be missing

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Landing Page Analysis

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We will evaluate your landing pages to ensure they adhere to best practices and provide users with a clear path to conversion. Additionally, we can analyze competitor landing pages to see how your content measures up.

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Audiences

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We will identify the most profitable search and display audiences. New audiences can be developed based on specific demographics, in-market signals, or past visitor behavior on your website.

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Display Placements

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We will ensure your ads are showcased in relevant placements across the Google Display Network. We can also add new display exclusions to enhance the overall click quality of your display campaigns.

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Tracking & Reporting

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In-platform conversions will be reviewed to ensure they are firing correctly. Our health check will also evaluate your GA4 and Google Tag Manager setup, offering recommendations for enhanced tracking.

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Stephen has managed our Google ads accounts for a number of years, and I have always been thoroughly impressed with his ability to drive results. He has a deep understanding of Google Ads and was able to craft highly effective campaigns that helped us achieve our marketing goals.

Aside from his technical abilities, Stephen is a pleasure to work with. A great communicator, Stephen always kept us updated on campaign progress and performance. I highly recommend Stephen for any Google Ads and related digital marketing work.

Nick Brock | Head of Growth & Innovation at Fraser Dove International

I’ve worked with Stephen for the past couple of years on PPC and wouldn’t turn to anyone else for advice on this. Super knowledgeable and all round great to work with.

Justin Leahy | Strategic Director & Founder at TFA

I could not recommend Stephen enough. He has supported our business by completing a full PPC audit and restructuring the account, which in a short amount of time has made a significant impact. He has also worked tirelessly to develop the 6 month paid search strategy and has begun work on the implementation. Weekly calls have been used to monitor progress, he always comes armed with suggestions and is never short of ideas. It is a pleasure to work with Stephen, he is always happy to help – no matter the time of day. 3 words/things that spring to mind when thinking of Stephen are; his conscientious nature, reliability and overall an all round good egg!

Katie Packham  |  Digital Campaign Manager – Taulia Inc

I was given Stephen’s name as a referral in a previous role where he quickly got paid search ads generating good leads and ROI. I didn’t hesitate to call him again when I moved to Eckoh and needed a dependable and trustworthy PPC expert. Stephen is extremely easy to work with and quickly understands how to get the most from an advertising budget. I’d highly recommend.

Nicky Hjerpe  |  Head of Marketing, Eckoh UK Limited

Stephen has been great to work with over the last 5 years. His knowledge and expertise in PPC management has helped successfully drive our growth strategy and he certainly knows how to get the most of your budget to deliver a good ROI.

Mim Donoghue  |  Director of Growth at BIBO

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