Performance Analysis

Google Looker Studio

Testimonial

We’ll create a reporting dashboard in Google Looker Studio to deliver real-time insights into your PPC campaign performance. With a customized dashboard, you’ll have a clear, visual overview of key metrics and trends, updated daily to guide informed decision-making.

A typical reporting dashboard would include.

  • Impressions, clicks, CTR, conversion metrics.
  • Campaign performance.
  • Device performance.
  • Keyword performance.
  • Audience performance.
  • Location performance.
  • Landing page performance.

We’ll use this data to track campaign progress and identify trends that provide valuable insights into how your ads are performing.

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Google Analytics

Testimonial

We’ll build custom reports tailored to your specific needs, allowing you to focus on the key metrics that drive your business forward.  Our reports will provide insightful visualizations and in-depth analysis, ensuring you can easily interpret the data that matters most.  Custom analytics reports include.

  • Channel performance
  • Paid search overview
  • Organic performance
  • Key events
  • Audience demographics
  • Attribution insights
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Google Slides

Testimonial

For clients needing formal reporting, we deliver in-depth monthly reports in Google Slides. These reports offer a comprehensive view of campaign performance, providing actionable insights and tailored recommendations for improvement.

We integrate data from Google, LinkedIn, Bing, and Facebook Ads, giving you a clear picture of ROI and helping guide future budget allocation.

Each month, we present the key findings and agree next steps for the month ahead.

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Stephen has managed our Google ads accounts for a number of years, and I have always been thoroughly impressed with his ability to drive results. He has a deep understanding of Google Ads and was able to craft highly effective campaigns that helped us achieve our marketing goals.

Aside from his technical abilities, Stephen is a pleasure to work with. A great communicator, Stephen always kept us updated on campaign progress and performance. I highly recommend Stephen for any Google Ads and related digital marketing work.

Nick Brock | Head of Growth & Innovation at Fraser Dove International

I’ve worked with Stephen for the past couple of years on PPC and wouldn’t turn to anyone else for advice on this. Super knowledgeable and all round great to work with.

Justin Leahy | Strategic Director & Founder at TFA

I could not recommend Stephen enough. He has supported our business by completing a full PPC audit and restructuring the account, which in a short amount of time has made a significant impact. He has also worked tirelessly to develop the 6 month paid search strategy and has begun work on the implementation. Weekly calls have been used to monitor progress, he always comes armed with suggestions and is never short of ideas. It is a pleasure to work with Stephen, he is always happy to help – no matter the time of day. 3 words/things that spring to mind when thinking of Stephen are; his conscientious nature, reliability and overall an all round good egg!

Katie Packham  |  Digital Campaign Manager – Taulia Inc

I was given Stephen’s name as a referral in a previous role where he quickly got paid search ads generating good leads and ROI. I didn’t hesitate to call him again when I moved to Eckoh and needed a dependable and trustworthy PPC expert. Stephen is extremely easy to work with and quickly understands how to get the most from an advertising budget. I’d highly recommend.

Nicky Hjerpe  |  Head of Marketing, Eckoh UK Limited

Stephen has been great to work with over the last 5 years. His knowledge and expertise in PPC management has helped successfully drive our growth strategy and he certainly knows how to get the most of your budget to deliver a good ROI.

Mim Donoghue  |  Director of Growth at BIBO

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