PPC Training

PPC Principles

Testimonial

In our custom PPC training session, you’ll gain a solid foundation in the core principles of Google Ads, tailored specifically to your needs and goals.

We’ll start with an overview of PPC fundamentals, guiding you through essential topics like keyword research, ad structure, and bid strategies.

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Campaign Planning

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We’ll guide you through the campaign planning process, beginning with goal setting to define what success looks like for your business.

You’ll learn how to identify keywords that align with user intent and build a strong campaign structure with well-organised ad groups.

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Campaign Build

Testimonial

We’ll show you how to use Google Ads Editor to quickly create, edit, and manage multiple campaigns, ad groups, and ads in bulk.

You’ll learn how to make large-scale changes offline and duplicate successful campaigns across accounts with ease.

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Performance Analysis

Testimonial

You’ll learn how to track and interpret essential metrics, including CTR, conversion rates, and CPC, to get a clear view of what’s working and where adjustments are needed. We’ll also cover how to use segmentation and filters to uncover insights about audience behavior, time-of-day performance, and device-specific results.

By the end of the session, you’ll be equipped to make data-driven decisions, adjust bids and budgets and implement strategies to continuously refine your campaigns for optimal performance.

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Stephen has managed our Google ads accounts for a number of years, and I have always been thoroughly impressed with his ability to drive results. He has a deep understanding of Google Ads and was able to craft highly effective campaigns that helped us achieve our marketing goals.

Aside from his technical abilities, Stephen is a pleasure to work with. A great communicator, Stephen always kept us updated on campaign progress and performance. I highly recommend Stephen for any Google Ads and related digital marketing work.

Nick Brock | Head of Growth & Innovation at Fraser Dove International

I’ve worked with Stephen for the past couple of years on PPC and wouldn’t turn to anyone else for advice on this. Super knowledgeable and all round great to work with.

Justin Leahy | Strategic Director & Founder at TFA

I could not recommend Stephen enough. He has supported our business by completing a full PPC audit and restructuring the account, which in a short amount of time has made a significant impact. He has also worked tirelessly to develop the 6 month paid search strategy and has begun work on the implementation. Weekly calls have been used to monitor progress, he always comes armed with suggestions and is never short of ideas. It is a pleasure to work with Stephen, he is always happy to help – no matter the time of day. 3 words/things that spring to mind when thinking of Stephen are; his conscientious nature, reliability and overall an all round good egg!

Katie Packham  |  Digital Campaign Manager – Taulia Inc

I was given Stephen’s name as a referral in a previous role where he quickly got paid search ads generating good leads and ROI. I didn’t hesitate to call him again when I moved to Eckoh and needed a dependable and trustworthy PPC expert. Stephen is extremely easy to work with and quickly understands how to get the most from an advertising budget. I’d highly recommend.

Nicky Hjerpe  |  Head of Marketing, Eckoh UK Limited

Stephen has been great to work with over the last 5 years. His knowledge and expertise in PPC management has helped successfully drive our growth strategy and he certainly knows how to get the most of your budget to deliver a good ROI.

Mim Donoghue  |  Director of Growth at BIBO

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